Recently I saw an advertisement which made me to laugh out loud.
The lady was telling that their fairness cream was best. They are betting against world countries best fairness creams and their product won the bet.
She was telling that, we are betting against best fairness creams of Dubai, Singapore, Japan and results was much impressing with their product. First I got a doubt, why fairness cream are necessary in a country like Japan, where most of them would be fair enough.
Then I told myself, may be those country are manufacturing and selling product in India. By telling it repeatedly in advertisement, they want to force in viewers mind that their product is the best fairness cream.
Particular fairness cream is not new. It exists in market for decades. When I was a little girl, some of my aunts were using it regularly. Other relatives would ask them, if it really works. Those aunts have replied saying that it does and also suggest others to buy and use it. Now after me observing them after a decade, I would conclude that fairness is not provided by the cream at all. May be it provides a coating to the face and we might look little bright while using it.
By nature, we south Indians are neither fair nor dark. Why don't people allow us to be ourselves. They just want to make us feel guilty that we are not fair enough and force to buy and use something which will do nothing.
Recently they have started to advertise fairness cream for men also. When my aunt's used the fairness cream, Uncle's at home would say that it is just waste of money. I don't know what Uncle's of this generation are saying now.
-- Dhanesh Amma.
